定价是长期困扰企业经营层的基本营销问题对于现代公司而言,定价的目标已经不再是追求利润的短期最大化,而往往是以定价为竞争手段,来建立和维持公司的竞争力,从而获得有利的市场地位。文章着重围绕厂家在产品定价时以消费者为中心,使用Gabor-Granger模型确定新产品的最优价格及分析产品价格对需求的影响。 Pricing is the basic marketing problem that plagued the business management for a long time For the modern company, the goal of pricing is no longer short-term maximization of profit, but pricing and competition are often the means to establish and maintain the competitiveness of the company. Gain a favorable market position. The article focuses on the consumer-centered approach of manufacturers in pricing products, using Gabor-Granger model to determine the optimal price of new products and analyzing the impact of product prices on demand.