论文部分内容阅读
我们面对的渠道变了,我们的市场运作思维也一定要变,而且这只是一个系统性改变的开端。今天的渠道,已经不仅仅是一个产品销售的通路,更是产品传播推广的重要节点,渠道的变化往往需要整个产品营销推广模式的变化来匹配。云南白药做一罐清功能性饮料,又与云南白药牙膏的渠道不同,不仅要考虑大卖场、便利店,还要在餐饮渠道进行推广发力,这一点,和九阳豆浆机从家用向商用的渠道跨越比较像,都需要在相对陌生的渠道领域进行模式性的推广新探索,而这种探索,是从跨界性的渠道思维改变
The channels we face have changed, and our thinking in the marketplace must change, and this is just the beginning of a systematic change. Today’s channel is not only a product sales channel, but also an important node in product dissemination, channel changes often require changes in the entire product marketing model to match. Yunnanbaiyao do a can of clear functional drinks, but also with the Yunnanbaiyao toothpaste channels different, not only to consider the hypermarkets, convenience stores, but also in the dining channel to promote force, this, and 9 Yang Soymilk from home to commercial Of the channels across more like, all need to be relatively unfamiliar channels in the field of new models to explore new exploration, and this exploration is from a cross-border channel thinking change