随着3G营销“战争”的愈演愈烈,国内运营商在固网、移动网上都不断加大营销力度,终端补贴、话费补贴等传统的营销手段造成产品价格不断降低。与此同时,通信市场逐渐饱和,三家运营商的竞争成为如何划分现有“蛋糕”的竞争。为了适应这样的竞争环境,运营商面向集团客户更加推崇网格营销的方式,目前很多公司的营销部门正在逐步布局网格营销。 With the intensification of 3G marketing and “war”, domestic operators continue to increase their marketing efforts in the fixed line and mobile networks. The traditional marketing methods such as terminal subsidies and toll subsidies have caused the prices of products to keep decreasing. At the same time, the communications market is getting saturated and the competition among the three operators becomes the competition to divide the existing “cake.” In order to adapt to such a competitive environment, operators are more respected grid marketing for group customers way, many companies marketing department is gradually layout grid marketing.