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用户参与阅读推广协同服务已成为不可逆转的趋势。对用户参与及其满意度的内在关联机制进行研究,可以为科学化开展用户参与阅读推广实践提供依据。本文设定用户参与与满意度的关联模型与研究假设,以参与阅读推广活动的大学生志愿者为研究对象,通过实证调查验证模型与假设的合理性。研究显示:用户参与的3个维度对用户满意度呈正向影响关联,但影响程度不同;通过用户满意度的“中介”作用,用户参与对用户后期行为有间接影响。提供多元参与途径,建立互利共赢参与机制,注重对核心参与用户的培养是提升阅读推广用户参与绩效的可行策略。
Users participate in the promotion of collaborative services has become an irreversible trend. Researching on the internal connection mechanism of user participation and its satisfaction can provide the basis for scientifically carrying out the users’ participation in reading and promoting practice. In this paper, we set the correlation model and research hypothesis of user participation and satisfaction, take the college student volunteers who participated in the reading promotion as the research object, and verify the rationality of the models and assumptions through empirical investigation. The research shows that the three dimensions of user engagement have a positive impact on user satisfaction, but the degree of impact is different. User engagement has an indirect effect on post-user behavior through the “intermediary” role of user satisfaction. Providing diversified ways of participation, establishing a mutually beneficial and win-win participation mechanism, and focusing on the training of core participating users are feasible strategies for improving reading and promoting user engagement performance.