张成利于今年4月份受聘于蒙城元酒业有限公司驻平庄市销售处,具体的工作是做终端直销工作。由于蒙城元酒业有限公司生产的菊花源酒具有专家酿造和营养保健等鲜明卖点,再加上大学时小张读的是市场营销专业,有一定的营销技巧,因此,在很短的时间内,张成利就成功地开辟出50多家中高档饭店客户,轻松自如地把蒙城元酒业公司的花源酒摆在这些饭店的吧台上。对张成利来说,终端营销的第一步走得还算顺利。但是,新的难题很快就摆在他的面前。菊花源酒确实具有口感上乘,不头痛,不口干,陶而不醉,营养不伤身的卖点。但是,对平庄市场来说,它毕竟是酒 Zhang Chengli employed in April this year, Mengcheng Yuan Wine Co., Ltd. Sales Office in Pingzhuang, the specific work is to do the terminal direct marketing. As Meng Cheng Yuan Liquor Co., Ltd. production of chrysanthemum source wine brewing and nutrition experts and other distinctive selling point, coupled with the university when reading Zhang is a marketing professional, have some marketing skills, so in a very short period of time Within, Zhang Chengli successfully opened up more than 50 middle-grade and high-end hotel customers, easily Mengcheng Yuanjiu spent liquor placed in the bar of these hotels. For Zhang Chengli, the first step in terminal marketing went fairly smoothly. However, new challenges soon came before him. Chrysanthemum wine does have a good mouthfeel, no headache, no dry mouth, Tao and not drunk, nutrition does not hurt the selling point. However, for Ping Zhuang market, after all, it is a wine