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在2010年上依红3万辆销量中杰狮只占1 000辆,而2012年杰狮销量已经达到了5 000辆。如果单纯从数据上看,2012年是上汽依维柯红岩不太成功的一年。但从2012年12月18日在成都举办的“上汽依维柯红岩商用车有限公司2013年营销商务年会”上,记者感受到的不是失望,而更多的是对未来的一份自信。随着产品结构日趋均衡,营销变革初见成效,上依红有希望在2013年实现3万辆的销售目标。自卸车下滑是销量下降主因年会开场的视频一定会让在场的人感同身受,视频中人们艰难地攀登雪山的场景既是对中国重卡行业2012年市场环境的真实写照,也表现了上依红在面临当前严峻形势时的信心和勇气。
In 2010, the lion car sales accounted for only 1 000 cars, while the lion sales in 2012 reached 5,000. If you simply look at the data, 2012 is a less successful year for SAIC Iveco Hongyan. However, from December 18, 2012 held in Chengdu “SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. Marketing Business Conference 2013 ”, the reporter felt not disappointment, but more of a future confidence . As the product mix becomes more balanced, the marketing transformation has achieved initial success. On the Red, it hopes to achieve the sales target of 30,000 units in 2013. Dumper dumping is the main reason for the decline in sales due to the annual opening of the video will make the presence of people feel the same, people difficult to climb the scene in the video is not only a heavy truck industry in China in 2012 a true portrayal of the market environment, but also on the red Confidence and courage in the current grim situation.