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本文从传播学和社会文化学的视角解读“本山影视剧”的“5W”传播过程及产生的地域文化传播效果,提示“本山影视剧”的正向传播效果为展现东北人民的精神风貌;彰显具有浓厚乡土气息的东北地域文化等。负向传播效果为过重的商业化气息影响作品的主题表达;叙事节奏缓慢拖沓,缺乏张弛感,题材老套无新意;背离了艺术来源于生活真实、客观反映农村生活原貌的初衷。以及作品内容的深度和广度大打折扣等。并针对负面效果的产生提出可持续发展之策,为“本山影视剧”及相关农村题材电视剧的传播和良性发展提供参考。
This paper explains the spreading process of “5W ” and the effect of geographical and cultural transmission produced by “The Mountain Movie and Television” from the perspective of communication science and sociocultural science, and suggests that the positive propagation effect of “The Mountain Movie and Television Drama” The spirit of the people; highlighting the strong local flavor of the Northeast regional culture. Negative spread of the commercial effect of excessive weight of the theme of the expression of the work; Narrative slow procrastination, lack of relaxation, the theme of old-fashioned new ideas; deviated from the art of life from the true, objective reflection of the original intention of rural life. As well as the depth and breadth of the content greatly reduced. And for the negative effects of sustainable development put forward the policy for the “drama” and related rural drama TV drama spread and healthy development to provide a reference.