悬赏广告,古已有之。战国时,吕不韦为其《吕氏春秋》就曾做过千金换一字的悬赏广告。今天,随着市场经济体制的逐步建立,人们思想观念和行为方式的更新,为了完成一些依靠自身力量难以完成的事情,各种社会组织、个人纷纷采用悬赏广告这种便捷、有效的方式来寻求他人的帮助达到自己的目的。平日常见的,遍布街头巷尾,以及报刊杂志上刊登的各种寻人寻物启事,商家的有奖征集徽标、建议的广告,公安机关悬赏破案的告示,使得悬赏广告正日益发挥着 Reward advertising, the ancient has been. Warring States period, Lu Buwei for its “Lu Spring and Autumn” had done thousands of gold for a word reward advertising. Today, with the gradual establishment of a market economy system and the renewal of people’s ideas and behaviors, in order to complete some things that are difficult to be accomplished by their own forces, various social organizations and individuals have sought ways of using reward-free advertising in a convenient and effective manner The help of others to achieve their own goals. Weekdays common, all over the streets and lanes, as well as newspapers and magazines published in various search and find things, merchants prize collection logo, the proposed advertising, public security organs reward the detection of bullying, making reward advertising is increasingly playing