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一个地区的形象不仅是国家形象不可或缺的组成部分,也是一个地方社会经济发展的重要资源。任何形象的传播都必得依赖一定的媒介,网络无疑是21世纪最重要的传播媒介。那么,确切把握一个地区在网络中的形象尤其在世界网络中的形象就成为地区形象建构中一个亟待研究的重要课题。以英语、德语、法语、汉语为媒介,调查内蒙古在西方网络世界中的传播现状,可以为中国省区形象的修辞与传播分析提供一个有效样本。
The image of a region is not only an indispensable part of the national image but also an important resource for the social and economic development of a region. The transmission of any image must depend on certain media. The Internet is undoubtedly the most important media in the 21st century. Then, a precise grasp of the image of a region in the network, especially in the world network, becomes an important topic to be studied urgently in the regional image construction. Investigating the status quo of Inner Mongolia’s spread in the Western cyberworld through English, German, French and Chinese media can provide an effective sample for analyzing the rhetoric and dissemination of images in China’s provinces and regions.