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2013年中国各大电视媒体之间的竞争愈演愈烈,随着“限娱令”、“限广令”的出台一定程度上限制了电视剧和综艺节目的播出,同时观众品味的提高和收视习惯的碎片化现象也不容忽视,这无疑是对电视媒体的全新挑战。就东方卫视而言,内容资源成为节目脱颖而出的关键要素。东方卫视推出的《妈妈咪呀》、《舞林争霸》、《中国梦之声》三档节目展现了超强人气。
In 2013, the competition between major TV media in China intensified. With the promulgation of “Restricted Entertainment Order” and “Restriction of Canton Fair Order”, the broadcast of drama series and variety shows limited to a certain extent, and the improvement of audience tastes And the fragmentation of viewing habits can not be ignored, which undoubtedly is a brand new challenge to the television media. In the case of Dragon TV, content resources have become a key element of the show. Oriental TV launched the “Mamma Mia”, “Dance Forest hegemony”, “China Dream” third gear show super popular.