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本文阐述了市场营销专业教学计划修订的思路:明确培养目标和要求;重视学生素质教育;拓宽专业口径,增强专业适应性;系统优化课程体系。努力培养市场营销专业学生成为实践应用能力强、适应社会需要的合格人才。
This essay elaborates the idea of revising the teaching plan of marketing major: defining the goals and requirements clearly; emphasizing the students’ quality education; broadening the professional caliber and enhancing the professional adaptability; systematically optimizing the curriculum system. Efforts should be made to train students majoring in marketing to become qualified personnel with strong practical application ability and social needs.