记者:在现在这几个走销市场的主要维生素水饮料中,请问娃哈哈的“激活”是如何实现自己的个性化与差异化? 杨秀玲:确实,现在这几个功能水饮料在产品功能定位等上一致性多,差异化少,特别是消费者看来,很容易划为一类。娃哈哈的“激活”在功能、外包装上和脉动差别不大,但是我们关键的差异诉求在于,“激活”产品里添加了来自于巴西的一种名为“瓜拉那”的植物提取剂。“瓜拉那” Reporter: In these few major marketing of vitamin drinks in the market, may I ask Wahaha’s “activation” is how to achieve their own personality and differentiation? Yang Xiuling: Indeed, these functional drinks now functional positioning in the product On the consistency and less differentiation, especially consumers, it is easy to be classified as a category. Wahaha’s “activation” is not very different in function or packaging from the pulsation, but our key difference is that a “plant extract” from Brazil called “Guarana” has been added to the “activated” product. “Guarana”