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包装色彩设计是产品包装的重要组成部分,是包装设计的关键。色彩对消费者的心理也具有一定的影响,它能左右人的情感,成功的色彩设计往往能使人产生愉悦的联想。本文通过对辽西古生物化石包装色彩情感、包装色彩功能、包装色彩结构的研究,目的是为了更好地表现辽西古生物化石包装色彩,依靠色彩来引起消费者的注意,受到消费者的青睐,更重要的是传达化石的信息,在商品的销售上起到积极的作用。
Packaging color design is an important part of product packaging, packaging design is the key. Color of the consumer psychology also has a certain impact, it can affect the human emotions, successful color design often make people have pleasing associations. Based on the research on the color emotion, packaging color function and packaging color structure of paleontological fossils in western Liaoning, the purpose is to better display the color of fossil packs in western Liaoning and to attract consumers’ attention by color. It is more important for consumers to favor it. Is to convey the fossil information, play an active role in the sale of goods.