Sine Non-linear Chirp Keying(SNCK) is a kind of high-efficient modulation scheme, which provides a potential new beamforming method in communication and radar systems. It has been proved to have advantages in some parameter estimation issues over conventional modulation schemes. In this paper, a novel transform termed as Discrete Sinusoidal Frequency Modulation transform(DSFMT) is proposed. Then, the DSFMT of SNCK signal is deduced and classified into three types, based on which, the time-bandwidth product is estimated by the proposed algorithm. Simulation results show that the noise has a signifi cant impact on the localization of the peak value and the time-bandwidth product can be estimated by using local ratio values when. Sine Non-linear Chirp Keying (SNCK) is a high-efficient modulation scheme, which provides a potential new beamforming method in communication and radar systems. In This paper, a novel transform termed as Discrete Sinusoidal Frequency Modulation transform (DSFMT) is proposed. Then, the DSFMT of SNCK signal is deduced and classified into three types, based on which, the time-bandwidth product is estimated by the proposed algorithm. Simulation results show that the noise has a signifi cant impact on the localization of the peak value and the time-bandwidth product can estimated by using local ratio values ​​when.