当今报业市场，竞争已到白热化地步。从整体上讲，竞争有利于报业繁荣，最终有利于读者；但另一方面看，竞争过度，又会使报业结构失当，信息资源浪费，所产生的负面效应，又从整体上抵消了适度竞争的正面影响。因此，每一家报社竞争方略的制定，无论是对整个报业市场，还是对 Today's press market, competition has been heated up. On the whole, competition is conducive to newspaper prosperity, and ultimately benefit readers; but on the other hand, over-competition, but also make the newspaper industry misconduct, the waste of information resources, the negative effects produced, and overall offset The positive impact of moderate competition. Therefore, the formulation of a newspaper's competitive strategy, whether for the entire newspaper market, or for