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本文运用文献资料法、问卷调查法、专家访谈法、数理统计法等方法对增城市高校大学生参与体育消费意识、增城市大学生中性别、体育消费的影响因素等方面进行实证调查,通过分析表明:体育设施是体育消费的场所,体育设施数量和质量是制约大学生体育消费的重要原因。加大发展针对大学生消费者需求的体育产品,做好服务与导向工作。
This paper conducts an empirical investigation into theconsciousness of university students participating in sports consumption in Zengcheng city, influencing factors such as the gender and sports consumption of urban students in Zengcheng City by means of literature, questionnaire, expert interviews and mathematical statistics. The results show that: Sports facilities are places for sports consumption. The quantity and quality of sports facilities are the important reasons that restrict the sports consumption of college students. Increase the development of consumer products for college students sports products, good service and guidance.