本文在理性思维这样一个背景下考察视觉传达设计,以理性思维为观察角度和研究方法,分析当代视觉传达设计发展,同时注意到视觉传达设计的能动性作用,努力通过设计活动影响人的生活行为,以积极的姿态面对自己的发展前程。 This paper examines the design of visual communication in the context of rational thinking, takes the rational thinking as the observation angle and research methods, analyzes the development of contemporary visual communication design, and at the same time notices the initiative role of visual communication design, strives to influence people’s life behavior through design activities, In a positive attitude to face their own future development.