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中国是一个古老的文明国家,历史悠久,有着上下五千年的历史。在中国这片古老的土地上所留存下来的传统文化则是蕴含着古代先民的聪明才智,是中华民族的血脉。文化多种多样,对于中国来说,其传统文化也是特色鲜明。展示设计所涉猎的知识广泛,而且有着较强的综合性。将中国古老的传统文化引入现代商业展示中去,将古老文化与现代文明结合起来,碰撞出火花,这是现代商业展示中广泛使用的展示手法。将传统的文化元素引入现代商业展示,传统文化的魅力得以凸显,使得整个商业展的装饰性和感染力增强。随着经济的发展,商业展示越来越普遍,本文旨在对现代商业展示设计的特征、现状以及设计中应注意的问题进行分析,阐述了将传统文化元素融入现代商业展示中的重要性,希望能给相关展示设计者能从中有所裨益。
China is an ancient civilized country with a long history and 5,000 years of history. The traditional culture retained on this ancient land in China is the blood of the Chinese nation, which embodies the wisdom and wisdom of ancient ancestors. A variety of cultures, for China, its traditional culture is also distinctive. The design of the exhibition covered a wide range of knowledge, but also has a strong comprehensive. Introducing ancient Chinese traditional culture into modern commercial exhibitions and combining ancient culture with modern civilization and colliding with sparks is a widely used display technique in modern commercial exhibitions. The introduction of traditional cultural elements into modern commercial exhibitions highlights the charm of traditional culture and enhances the decorative and appealing of the entire commercial exhibition. With the development of economy, commercial display is more and more common. This paper aims to analyze the characteristics, current status and problems that should be noticed in the design of modern commercial display, expounds the importance of integrating traditional cultural elements into modern commercial display, Hope to give relevant display designers can benefit from it.