市场营销学是一门应用性和综合性很强的学科,根据中职学生的学习特点,开放型教学模式在课堂中的运用尤其显得重要。开放型教学模式主要包括教学内容、教学空间、教学手段、教学方法和考评方式等方面的开放。开放性教学模式的实施有助于体现教学内容的新颖性,学习时空开放的广阔性,教学手段和方法的动态性以及考评方式的灵活性。 Marketing is an applied and comprehensive discipline. According to the learning characteristics of secondary vocational students, the use of open teaching model in the classroom is particularly important. The open teaching model mainly includes teaching content, teaching space, teaching methods, teaching methods, and evaluation methods. The implementation of open teaching model helps to reflect the novelty of teaching content, the openness of learning time and space, the dynamics of teaching methods and methods, and the flexibility of assessment methods.