论文部分内容阅读
要讨论出版业面对多元媒体挑战的应对策略,我以为第一个要讨论的对象就是网络出版的挑战以及我们出版业的应对策略。从事物的本质意义、发展态势和预测威力来看,网络这一媒体对传统出版业的挑战都将是致命的。从长远的发展预测来看,我们遭遇的不只是一种新媒体对市场的分割,而是一次出版业的革命。我们必须正视这一事实。我们必须积极应对。
To discuss the coping strategies of publishing industry in the face of multi-media challenges, I think the first subject to be discussed is the challenge of network publishing and the strategy of our publishing industry. From the essence of things, the development trend and the forecast of power, the network of media challenges to the traditional publishing industry will be fatal. From a long-term development forecast, we are not confronted with the division of markets by a new media, but a revolution in the publishing industry. We must face this fact squarely. We must respond positively.