把专业的事交给专业的公司、专业的人去做,这是很多成功广告人的共识,如小松、朱庆辰、叶茂中、梁桂泉、陈一枬等等。 目前,不少广告主开始自己成立独立的广告经营机构。我国企业从最初设立的宣传科、销售科,到现在的市场部、销售部,甚至品牌中心,都说明企业的营销意识在逐渐加强;从最初的“借钱打广 To professional matters to the professional company, professional people to do, this is a lot of successful advertising people consensus, such as Komatsu, Zhu Qingchen, Ye Maozhong, Liang Guiquan, Chen Yifan and so on. At present, many advertisers began to set up their own independent advertising agencies. From the initial establishment of Chinese enterprises Publicity Section, Sales Section, to the present marketing department, sales department and even brand center, all show that the marketing awareness of enterprises is gradually strengthened; from the initial "borrow money