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公共关系理念进入中国,实际就是中西文化碰撞、融合的过程。以产业形态出现,公关在中国显然是舶来品,但作为一种思想和策略,中国从来就是一片公关的沃土,在中国历史上没有封号的公关大师们留下了无数发人深省的经典之作。事实上,回溯波澜壮阔的历史长河,思想激越的浪花总能喷薄而出,引领我们从历史中寻找跨越时间的公关思想。唐太宗曾有“以史为镜、以人为镜”的格言,今天,致力于走向世界舞台中心的中国企业和苦心经营的公关人,或许同样需要从历史中找到一面镜子。
The concept of public relations into China, in fact, is the process of collision and integration of Chinese and Western cultures. As an industrial form, PR is obviously an imported commodity in China. However, as an idea and tactics, China has always been a fertile ground for public relations. The public relations masters with no titles in Chinese history have left countless thought-provoking and classic works. In fact, going back to the magnificent history and the surging wave of thoughts can always be gushing out, leading us to look for history-oriented public relations ideas that transcend time. Taizong once had the motto of “taking history as the mirror and people as his mirror”. Today, Chinese enterprises and painstaking PR people who are committed to becoming the center of the world stage may also need to find a mirror from history.