古典诗词是中国古代优秀传统文化的重要表现形式,在广告文案中得到了广泛的应用,对广告文案写作质量的提高和艺术性的凸显产生着重要的影响。本文就以此为切入点,对古典诗词在广告文案写作中的运用思维进行分析,希望广告文案写作工作中能够更为科学合理的应用古典诗词,凸显广告文案写作的个性化特征。 Classical poetry is an important manifestation of ancient Chinese outstanding traditional culture. It has been widely used in advertising copywriting and has an important influence on improving the quality of advertising copywriting and artistic highlighting. Based on this, this article analyzes the thinking of classical poetry in the application of advertising copywriting, and hopes that the application of classical poetry can be applied more scientifically and rationally in advertising copywriting work to highlight the individualized features of advertising copywriting.