夏新从家电企业转型,进入笔记本领域当然存在“先天不足”。如何树立这一类笔记本品牌的知名度?就这一问题,我们请来了夏新企业参与我们的探讨。夏新在制造方面追求:根据消费者的需求提供给消费者不同的质体验,不同的应用需求。“差异化营销”和“次核心技术”是我们在品牌塑造上的理论基础。同质化产品异质化竞争管理大师德鲁克认为,企业的宗旨在于“创造顾客”。那么,面对熙来攘往的人群,创造顾客又从何说起呢?从表 Amoi transformation from the home appliance business, of course, there are “inborn deficiencies” into the field of notebooks. How to establish the popularity of this type of notebook brand? On this issue, we invited Amoi enterprises to participate in our discussion. Amoi pursuit of manufacturing: According to the needs of consumers to provide consumers with different quality experience, different application requirements. “Differentiated marketing” and “sub-core technology” is our theoretical foundation for brand building. Homogeneous product heterogeneity competition management guru Drucker believes that the company’s aim is to “create customers.” So, in the face of the bustling crowd, creating customers and why not talk about it? From the table