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纵观媒体广告,尤其是某些报纸的广告创意却与广告商业初衷大相径庭,有的甚至背道而驰,就报纸媒体而言,有的就存在种种弊端。
When we look at media advertisements, especially the creative ideas of some newspapers, they are quite different from the original intention of commercial advertising. Some of them even run counter to the media. In terms of the newspaper media, there are some drawbacks.