报业现在正面临深刻调整与转型,但不可否认的是,无论如何都不能放松或放弃对报纸主业发展的关注。报纸不仅是当前主流舆论传播的主阵地,更是当前绝大部分报社的经济支柱,是报业横向纵向拓展的主要依托,现今几乎所有报业集团转型所需投入的绝大部分来自于报纸主业。因此,报业面向新媒体的任何拓展方式,只要是影响到报纸主业 The newspaper industry is now facing profound adjustments and transformation. However, it is undeniable that the development of the newspaper industry can not be relaxed or abandoned anyway. Newspapers are not only the main front for the dissemination of popular media at present, but also the most important part of the newspaper’s economic pillars. They are the main support for horizontal and vertical expansion of the newspaper industry. Most of the investment required for the transformation of almost all press groups now comes from newspapers industry. Therefore, any extension of newspaper industry towards new media should only affect the main newspaper industry