如果说招聘是一场一见钟情的婚姻,那招聘广告便是这段姻缘里的第一封“情书”。在这封情书里,不仅书写着一个企业的渴望和要求,而且更是企业本身内在的流露和表达。一封让人感动的招聘广告,可以为企业招纳贤士良才,更可以为企业改变一种颓废的命运。然而,现在的招聘广告在摆脱公文写作束缚的同时,一不小心又陷入另一个极端,不是卖弄深沉,就是痞气十足,完全缺乏一种内在的魅力和深度。下面我们就三个案例,来探讨招聘广告的创作究竟要注意哪些问题。 If recruitment is a love at first sight of marriage, that job advertisements is the marriage of this first “love letter.” In this letter of love, not only written desire and demand of a business, but also the inherent disclosure and expression of the enterprise itself. A touching job advertisements, for the business to recruit virtues Liangcai, but also for businesses to change a decadent fate. However, nowadays job advertisements, while getting rid of the restraints of official document writing, have accidentally plunged into the other extreme. They did not show off deep, they were full-blooded and completely lacked an inherent charm and depth. Here we have three cases to explore the creation of recruitment advertisements which should pay attention to what issues.