切实提高党的新闻舆论传播力、引导力、影响力、公信力,是习近平总书记在党的新闻舆论工作座谈会上提出的一个重大课题。此前,他在视察解放军报时也提出过类似的要求:政治上更强、传播上更强、影响力上更强。那么,理论宣传工作怎么切实提高传播力、引导力、影响力、公信力呢?下面从着力点的角度,结合实践,谈点体会。 To effectively raise the party’s propaganda, guidance, influence and credibility of the news media is a major issue raised by General Secretary Xi Jinping at the party’s forum on press public opinion. Earlier, he also made similar requests during the inspection of the People’s Liberation Army: politically stronger, more disseminated and more influential. So, how to effectively promote the theory of propaganda, communication, leadership, influence, credibility? Here from the point of view, combining practice, talk about experience.