正是社会消费需求快速增长和消费能力的持续提升,催生了品牌买断。如何通过系统的规划和管理,使品牌开发和买断实现企业战略,达到价值最大化,并尽可能规避在第一阶段出现的突出问题。第一是实施品牌开发和买断名酒厂家,首先应该确立 It is the rapid growth of consumer demand and the continuous improvement of spending power, which has given rise to brand buyout. How to make the brand development and buyout achieve the enterprise strategy through system planning and management so as to maximize the value and try to avoid the outstanding problems in the first stage. The first is the implementation of brand development and buyout wineries, first of all should be established