体验经济时代,旅游者对旅游的需求越来越强调参与性和体验性,纯粹的观光旅游产品已远远不能满足旅游者的需求。缙云县岩门旅游区拥有丰富的自然与人文旅游资源,当地政府已准备对其进行开发。但如何使旅游区更具有识别性,从主题的确立、产品的开发、服务设施的建设等方面满足旅游者的体验需求,这是岩门旅游区开发面对的非常现实的问题。 In the era of experiencing economy, the demand of tourists for tourism is more and more emphasized by participatory and experiential. The products of pure tourism and tourism are far from meeting the needs of tourists. Jinmen Yanmen tourism area has a wealth of natural and cultural tourism resources, the local government is ready to develop. However, how to make the tourist area more recognizable, and meet the tourists’ experience needs from the establishment of the theme, the development of the product and the construction of the service facilities, is a very realistic problem that the tourist area of ​​Yanmen faces.