如果要对现在的中国企业及中国市场作一个评价，基本情况大概是这样：多的是策划，少的是管理；多的是煽情，少的是理性；多的是潮流，少的是个性；多的是传统，少的是扬弃；多的是仿造，少的是整合。而这些策划、煽情、仿造都充斥在企业营销的整个过程之中。　　营销是企业的 If you want to make an assessment of the current Chinese enterprises and the Chinese market, the basic situation is probably the case: more planning, less management; more sensational, less rational; more is the trend, less is the personality; More is the traditional, less discarded; more is the copy, less integration. These planning, sensational, imitation are full of corporate marketing throughout the process. Marketing is business