先进的企业文化是企业核心竞争的重要组成部分。面对国内外市场竞争日益激烈的新形势,特别是在全球金融危机的不利影响下,如何将企业文化建设与市场推广等方面有机结合起来,是摆在企业面前的一个重要课题。企业服务水平的高与低、品牌效应的大与小,很大程度上取决于企业文化建设的水平。 Advanced corporate culture is an important part of the company’s core competition. Faced with the increasingly fierce competition in the domestic and international market, especially under the adverse influence of the global financial crisis, how to organically integrate corporate culture construction and marketing promotion is an important issue facing companies. The high and low levels of corporate services, and the magnitude and magnitude of brand effects largely depend on the level of corporate culture construction.