中国在国际上获得越来越重要的话语权,但本土品牌走出国门,应对国际竞争尚处于初级阶段,因此选择在国际大都市打造品牌知名度和美誉度的传播途径,成为了品牌国际化的不二选择,这也是其纷纷选择户外广告这种形式的原因之一。 China has gained more and more important right to speak in the international arena. However, local brands have gone abroad to cope with international competition in the initial stage. Therefore, they chose to build brand awareness and reputation in the international metropolis and become a brand internationalization. Second choice, this is one of the reasons why they have chosen outdoor advertising this form.