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走到今天,中国的品牌内容营销行业是到了需要总结、检视一下,然后重新整装出发的时候了。2010年对于中国品牌内容营销行业来说是不平凡的一年,这一年的植入案例井喷式增长,所引起的社会关注和舆论此起彼伏,甚至有电视台和出品方之间就剪不剪植入广告而引起了版权纷争——这些现象都表明,总结和检视中国品牌内容营销行业并重新整装出发的时候到了。
Today, China’s brand content marketing industry is the need to summarize, view, and then reassemble the starting time. 2010 for the Chinese brand content marketing industry is an extraordinary year, this year’s implant case blowout growth, caused by the social concerns and public opinion one after another, and even between the television and the producers cut between the cut Copyright infringement caused by advertising - all of which indicate the time has come to conclude and review the Chinese branded content marketing industry and reassemble it.