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市场如战场,无论是质量战,还是价格战,只是一种形式,成败都需要一定的实力及策略作基础。创造一个新概念如笔者曾服务于一家药品公司,当时主持策划部工作。那时,公司正好有一种排毒养颜的保健品上市。公司的实力不强,市场人员不在行,资金不足,不可能作大规模的广告战,只能是星星点灯式的广告。面对这种情况,笔者对当时的排毒养颜产品市场作了一番调查,当时的情况是:排毒养颜胶囊在全国市场上一路攻城掠地,牢牢控制绝大部分市场领地;芦荟排毒胶囊异军突起,从南到北
Markets such as the battlefield, whether it is quality or price war, is just a form of success or failure requires a certain strength and strategy as a basis. Create a new concept, such as the author has served in a pharmaceutical company, was in charge of planning department work. At that time, the company just had a detox beauty products listed. The strength of the company is not strong, the market is not staffing, lack of funds, it is impossible for large-scale advertising campaigns, can only be stars lit ads. Faced with this situation, the author of the detox beauty products market made a survey, when the situation is: Paiduyangyan capsules all the way to conquer the market in the national market, firmly control the vast majority of market territory; aloe detoxification capsules Suddenly, from south to north