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有人说,房地产是最具有魔幻气质的行当,时人关于地产行业有太多自相矛盾的表达:最容易暴富,最赚钱:门槛最低,最需要关系照顾:最不需要什么专业积累,从业人员学历最高还经常感觉跟不上时代;最怕政策风风雨雨,最敢跟政府顶牛玩。按照尴尬定义,其实房地产行业本身就是一种尴尬的存在。的确,稍微对地产行业有所了解的人都知道,地产行业里面尴尬的事情还真不少:东西风格冲突、形而上的定位与形而下的生活配套要求、商业地产定位与招商难题,甚至你对生活的想象也会因为一个低素质的邻居而遭遇挫折。尴尬无处不在!总之,只要有人想有一个真实的家园,只要我们对生活还有热烈的要求,只要我们还生活在这个社会中,那么总会有不满产生,尴尬的场面也不会少。换言之,只要地产开发商试图造出更多的房子赚取更多的金钱,只要开发商对于客户和市场的了解不能达到最可能的详尽,只要产品和市场有哪怕一点点的不够和谐、只要在营销方式上有所粗略,尴尬的到来几乎是必然的。关键是,到底是尴尬还是绝望,到底是困境还是绝境?更关键的是,不要因为试图掩盖尴尬而将人们的感受变成绝望,不要试图抹杀困境而造就绝境。尴尬又怎么了?其实,只要我们采取正确的方法,一定会发现,尴尬的背后,其实是无限美好的远景。2005,在政策的风暴下,《安家》从目前中国地产遭遇的困境中总结出十大尴尬事件。
Some people say that real estate is the most magical temperament, when people about the real estate industry has too many contradictory expressions: the most vulnerable to riches, the most profitable: the minimum threshold, the most need to take care of the relationship: the most do not need any professional accumulation, practitioners The highest academic qualifications often feel can not keep up with the times; the most afraid of policy ups and downs, the courage to play with the government top cattle. In accordance with the definition of embarrassment, in fact, the real estate industry itself is an awkward existence. Indeed, a little knowledge of the real estate industry knows that the real estate industry which embarrassing things really a lot: the style of conflict, metaphysical positioning and life support requirements, commercial real estate positioning and investment problems, and even your life The imagination will also suffer from a low-quality neighbors and setbacks. In short, as long as people want a real home, as long as we have a lively demand, as long as we still live in this society, then there will always be dissatisfied with the scene will not be less awkward. In other words, as long as real estate developers try to make more houses to earn more money, as long as the developer’s understanding of customers and markets can not reach the most possible detail, as long as the products and markets are not harmonious enough, There is a rough, embarrassing, marketing approach is almost inevitable. The key is whether it is embarrassing or desperate in the end, in the end is a dilemma or desperate? More crucially, do not try to cover up the embarrassment of people’s feelings into despair, do not try to eradicate the dilemma and create desperation. In fact, as long as we adopt the correct method, we will find that behind the embarrassment is in fact an infinitely beautiful vision. In 2005, under the storm of policies, “Anyi” summed up ten embarrassing incidents from the current difficulties encountered in real estate in China.