商品包装要针对商品的固有特征,使包装材料及其构成的容器、附件等能保护商品,使内装商品在适宜的条件下通过流通领域;同时它的形体构成、外部标志又能为流通提供方便,有利于缩短流通周期。商品包装还要通过其装潢艺术的特殊“语言”来传递内装商品的信息,美化商品,提高商品的价值,促进销售。目前市场上出现的各种商品的销售包装的装潢艺术、造型结构与前几年相比已前进了一大步,尤其是一些礼品包装,采用了高档的包装材料和精心设计,显示了商品的高雅、华贵,提高了商品的价值。但是怎么样才能既增加商品的高雅、华贵感,又能最大限度地降低包装的成本,获得最佳的经济效益呢?这是包装设计人员必 Commodity packaging to address the inherent characteristics of goods, packaging materials and containers, accessories, etc. can protect the goods, so that built-in goods in the circulation of appropriate conditions through the field; the same time, its physical form, but also for the circulation of external logo to facilitate , Help to shorten the circulation period. Product packaging also through the special “language” of its decorating art to convey the contents of built-in products, beautify the product, improve the value of the product, and promote sales. Currently on the market for a variety of goods sales packaging packaging art, modeling structure compared with previous years has been a big step forward, especially some of the gift wrap, using high-grade packaging materials and well-designed, showing the product Elegant, luxurious, improve the value of the goods. But how can we not only increase the elegance of goods, luxury sense, but also to minimize the cost of packaging, access to the best value for money? This is the packaging designer must