市场,并非天生。它是人为的,是人们将智慧的头颅与客观环境,消费者心态仔细琢磨、融汇、提升后的一种营造,一种导向,甚至可以说是一种充满善意的“欺骗”。伦敦有一家珠宝店,为了改变销售不景气的状况,精心设计了一套绝妙的广告: 电视台在黄金时间播出了这样一则广告:傍晚。伦敦街头华灯初放,某珠宝商店灯火通明,一位西装革履的老板伫立门前,仿佛在恭候哪一位贵客的驾临。不一会,一辆高级豪华轿车从容行驶到珠宝商店的大门前,老板满面春风地上前拉开车门,轻轻扶 The market is not born. It is man-made, and it is a kind of construction, a guide, even a kind of “deception” that people can think of as a kind of full of good intentions. London has a jewellery shop. To change the sales situation, a well-designed ad has been carefully designed: The television broadcasts such an advertisement during prime time: early evening. In the early stages of the streetlights in London, a jewellery store was brightly lit. A boss in a suit and shoes stood in front of the door, as if waiting for a distinguished guest. Soon, a senior limousine travelled to the front door of the jewelry store. The boss stepped forward and opened the door, gently supporting the car.