上海世博会为世界呈现了太多的精彩,中央人民广播电台把世博会宣传报道作为创新理念、提升能力及品牌价值的良机,调动采编、经营、市场等各方力量,以全媒体形态报道经营这一全球盛会。本文记录了中央电台整合运用多层次、多途径和多样化传播渠道,以声音为特色,以视觉为延伸,全面展现上海世博会的创新实践,为广播展会报道提供了有益借鉴。 The Shanghai World Expo presents too much for the world. The Central People’s Broadcasting Station used the propaganda and coverage of the Expo as an innovative concept to enhance its capabilities and brand value opportunities, and mobilized all parties involved in editorial, management and marketing to cover the whole media. Global event. This paper records the integrated use of multi-level, multi-channel and diversified channels of communication by the Central Radio Station, featuring the voice, extending the vision and fully demonstrating the innovative practices of the Shanghai World Expo. It provides a useful reference for the broadcast of the exhibition.