中国即将加入ＷＴＯ，我们面临着西方新闻媒体的强大挑战。加之国内社会经济成份、组织形式、物质利益和就业方式的多样化，导致人们思想观念、价值取向和文化生活的多样性。在此情况下，只有强化马克思主义新闻观的指导地位，加强新闻队伍思想、政治建设，增强把握舆论导向的 With China's imminent accession to the WTO, we are facing a formidable challenge to the western news media. In addition, the diversification of domestic social and economic components, organizational forms, material interests and employment patterns have led to the diversity of people's ideas, values ​​and cultural life. Under such circumstances, only by strengthening the guiding position of Marxist news outlook, strengthening the ideology and political construction of the news team and enhancing the orientation of public opinion