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出版社网站馆配数据是图书馆采访人员获取书目数据的重要渠道,也是出版社面向图书馆营销的重要手段。文章通过对我国10家优秀出版社网站馆配数据获取途径及两次调查结果的比较,指出我国主要出版社对网站馆配数据的重要性认识不足,数据存在获取障碍、更新速度慢、模块名称与书目格式各异等问题,提出把网站馆配数据建设提高到出版社营销战略高度、构建营销服务体系、科学合理设置网站类目、取消不必要手续、注重数据的格式与更新速度、构建统一的国内书目数据平台等对策。
Publishers web site with the data collection library access to bibliographic data is an important channel for publishers for library marketing is also an important means. Through the comparison of the data acquisition methods and the results of the two surveys of 10 excellent publishing houses in our country, the article points out that the main publishers in our country lack of understanding of the importance of site matching data, the obstacles of obtaining data, the slow updating speed, the module name And bibliographic format, and other issues proposed to improve the website building with the data to the marketing strategy marketing agency, building marketing service system, set the site scientifically and reasonably, to eliminate unnecessary procedures, pay attention to the format and update data rate, to build a unified The domestic bibliographic data platform and other countermeasures.