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最轰动的营销未必是最烧钱的,但一定有个最聪明的点子。2012年10月14日清晨,奥地利著名极限运动员菲利克斯·鲍姆加特纳(Felix Baumgartner)乘坐一个氦气球上升到美国新墨西哥州罗斯韦尔市上空38600米的高度,几近太空边缘。紧接着,鲍姆加特又仅仅依靠一件太空服和一套降落伞,从接近大气平流层的高度纵身跳下,整个跳跃时间耗时九分钟,但最令人激动的是,这次跳跃的最高速度已经超越了音速。而鲍姆加特纳也成为不依赖机械外力,仅通过自由落体突破
The most sensational marketing is not necessarily the most expensive, but there must be the smartest idea. On the early morning of October 14, 2012, Felix Baumgartner, a famous Austrian extreme athlete, rode a balloon to a height of 38,600 meters above Roswell, New Mexico, near the edge of space. Soon after, Baumgart only relied on a space suit and a set of parachutes to jump from heights close to the stratosphere. The whole jump time took nine minutes, but the most exciting thing was that this jump was The highest speed has exceeded the speed of sound. Baumgartner also became independent of mechanical force and broke through free fall alone.