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重庆市以其特殊的地理位置以及丰富的自然资源,成为长江上游最大的经济中心和重要交通枢纽。作为中国政府实行西部大开发的重点开发地区,面临诸多宝贵的历史性发展机遇。“五个重庆”是重庆发展的新目标、新追求,为切实推动重庆经济发展具有重要意义,同时也为重庆市体育旅游的发展奠定了坚实基础。本文运用SWOT分析方法就重庆市体育旅游的优势、劣势以及当前面临的机遇和威胁进行全面系统的分析,并针对重庆市体育旅游的发展提出相应的建议及对策。
With its special geographical location and abundant natural resources, Chongqing becomes the largest economic center and an important transportation hub in the upper reaches of the Yangtze River. As a key development area for the Chinese government in carrying out the large-scale development of the western region, China is facing many precious historical opportunities for development. “Five Chongqing ” is a new target and a new pursuit for Chongqing’s development, which is of great significance for the effective promotion of Chongqing’s economic development. It has also laid a solid foundation for the development of Chongqing’s sports tourism. This article makes a comprehensive and systematic analysis of the advantages and disadvantages of sports tourism in Chongqing and the opportunities and threats it faces by using the method of SWOT analysis and puts forward corresponding suggestions and countermeasures for the development of sports tourism in Chongqing.