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随着网络技术的发展,新闻媒体传播成为这个时代重要的信息传播途径,是越来越多民众获取官方信息的重要信息源。因此,作为文化传播的使者的新闻媒体背负重要的使命,是不可或缺的信息桥梁。其表达信息的言语具有标榜、带动等作用,如其播音主持在信息传播的过程中出现严重错误及言语不当导致传播失败,其影响可想而知。传播的错误会影响受众的信息获取及自身的形象,严重的甚至会造成信息的不良引导,破坏社会秩序。此类失误如造成后果严重的,会大大降低播音员主持的传播语言文化身份。是以传播语言文化身份的重新塑造才是解决此类错误更加严重的重要方法。
With the development of network technology, the dissemination of news media has become an important channel of information dissemination in this era. It is also an important source of information for more and more people to obtain official information. Therefore, the news media, as the messenger of cultural transmission, carrying an important mission is an indispensable bridge of information. Its expression of information words advertised, led and so on, such as its broadcast host in the process of information dissemination of serious errors and improper speech caused the failure of communication, the impact can be imagined. Communication errors will affect the audience’s access to information and its own image, and even serious will lead to poor information guidance, undermining social order. If such mistakes result in serious consequences, will greatly reduce the broadcaster presided over the dissemination of language and cultural identity. Therefore, it is an important method to solve such mistakes that the transmission of the language and cultural identity is reshaped.