论文部分内容阅读
自2002年美特斯邦威在南京东路开出第一家品牌形象店,在重庆、温州、杭州、北京、长沙、西安等主要城市里,美特斯邦威品牌旗舰店相继开张。至今已在国内累计开出9家800平方米以上的单品牌形象店,其规模、数量居国内同类品牌前列。这些店堂的开设,在相当程度上打破了当地市场的
Since 2002, Metersbonwe opened its first brand image store in Nanjing East Road. In the major cities of Chongqing, Wenzhou, Hangzhou, Beijing, Changsha and Xi’an, the Metersbonwe brand flagship stores have been opened one after another. So far, a total of 9 single-brand stores of more than 800 square meters have been set up in the country. Their size and number rank the forefront of similar domestic brands. The establishment of these stores, to a considerable extent, broke the local market