EFFIE AWARDS中国艾菲数字营销奖金奖中参赛类别:社会化媒体营销类参报名参赛公司:知世·安索帕营销背景在中国年期间,可口可乐希望提供给消费者一个崭新体验,既可迎合开启全新一年的传统习俗,又可鼓励消费者积极去追求心中想做的事。因此可口可乐在互联网上创造了一个巨大的3D虚拟许愿瓶,邀请消费者在新年这个特别的日子,说出“2011我要……”的新年愿望,对全中国宣告新一年想要完成的事情,以此开启崭新的一年。透 EFFIE AWARDS China Effie Digital Marketing Awards Category: Social Media Marketing Participants Name: World Intellectual Property Organization Marketing Background During the Chinese Year, Coca-Cola hopes to provide consumers with a brand-new experience that can both cater to the new One year’s traditions and customs can encourage consumers to actively pursue what they want in their hearts. So Coca-Cola has created a huge 3D virtual wishing bottle on the Internet that invites consumers to say “New Year 2011 I want ...” on this special day of the New Year and declare the new year to China In order to start a new year. through