论文部分内容阅读
越来越多的汽车厂商,在大跨步地走上体验营销的康庄大道。和一众大型车企中的市场营销策划人员交流,几乎无营销不体验,但凡不和体验沾点边儿的营销,现在都不好意思和别人讲。但乱花迷人眼。客户也是一样的。未来学家托夫勒是研究体验经济的著名权威,他曾说过一句非常经典的话:“随着科技的进步,人们收集体验,就好像他们收集很多值得怀念的老物品一样。”
More and more car manufacturers, embarked on a big stride to experience the marketing of the Boulevard. And a large car prices in the marketing planners exchange, almost no marketing experience, and who do not experience the dip edge of the marketing, are now embarrassed to talk with others. But chaotic flower charming eyes. Customer is the same. The futurologist Toffler, a well-known authority on the economics of experientialism, has said something very classic: “As technology advances, people gather experiences as if they collect many memorable old items.” "