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不可否认,因为接触率的下降以及媒介形式的限制,使得平面广告抑或影视广告的影响效果越来越有限了。所以未来的广告创新更多的是广告媒介的创新,即让生活中的环境或事物巧妙地成为广告媒介,并且和诉求内容形成“珠联璧合”的场景,在意想不到的视觉空间中,给予观者以心智上认同的诉求,这就是所谓的“和消费者一起生活”的植入式广告操作手法。
Admittedly, the impact of print ads or video ads is becoming more and more limited due to the drop in contact rate and restrictions on media formats. Therefore, the future of advertising innovation is more advertising media innovation, that is, the environment or things in life cleverly become the advertising medium, and the content of the appeal to form a “perfect match” scene, in the unexpected visual space, to give the concept To the psychological demands of identity, this is the so-called “and consumers living together,” the implantable advertising practices.