商標法中“混淆”和“近似”的字眼頻繁出現,而這些詞語都帶有非常主觀的概念色彩,如何使這些主觀的詞語客觀確定下來成爲商標侵權案件的有效證據,是司法實踐中的難題。英國和美國使用消費者調查問卷結果來作爲確定混淆的證據,並在司法實踐中確立了一定印規則。我國法院對此類調查問卷是否具備客觀性一直持懷疑態度,因此在具體案件中一般對這種證明方式持消極態度,但合理的調查問卷結果在確認混淆和近 The words of “confusion” and “approximation” frequently appear in the trademark law, and these words all have very subjective conceptual colors. How to make these subjective words objectively determine the effective evidence of trademark infringement cases is the result of judicial Practical problems. The United Kingdom and the United States used the results of consumer surveys as evidence of confusion and established some rules of practice in judicial practice. Our courts have always been skeptical about the objectivity of such a questionnaire. Therefore, in specific cases, this method of proof generally holds a negative attitude. However, the results of a reasonable questionnaire are very much in the confusion and proximity