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随着中国国力的崛起,以及全球文化交流的日益频繁,中国元素已经成为了设计的一个新风潮,不仅国外设计师们热衷于去了解中国文化,本土设计师也开始日益重视起传统元素对中国平面设计的意义。我认为好的设计作品首先要有个人特色,中国的传统文化便是我们设计中不可多得的瑰宝。将传统元素、纹案肌理、民族特色、意境韵味融入到平面设计中,更能让设计产生一种认同感和融入感,也更能增加一种内在的品质和内涵。本文将通过对平面设计中传统元素的运用研究,以其设计思维特征和原则为切入点,浅析将传统元素与现代平面设计相得益彰的方式方法,挖掘传统元素的内在美学和现代平面设计艺术理念的交融之美,来诠释一种具有中国设计特色的,独具风格的设计理念以及视觉语言形式表现。
With the rise of China’s national strength and the increasing frequency of global cultural exchanges, the Chinese element has become a new wave of design. Not only are foreign designers keen to understand Chinese culture, local designers are also beginning to pay increasing attention to traditional elements of China The meaning of graphic design. I think first of all, good design work has its own unique characteristics. China’s traditional culture is a rare gem in our design. The traditional elements, textures texture, ethnic characteristics, artistic conception flavor into graphic design, but also allow design to produce a sense of identity and integration, but also to add an intrinsic quality and meaning. Through the research on the application of traditional elements in graphic design and the design thinking features and principles, this article analyzes the ways and means of combining traditional elements with modern graphic design, and explores the intrinsic aesthetics of traditional elements and the concept of modern graphic design art The beauty of the blend, to interpret a Chinese design features, unique style of design and visual language form of expression.